[MKBT: Must-Know Beauty Trends] Newen AI x Maeil Business Newspaper, Cosmetic Enthusiasts Fuel Buzz: Pia and Centellian24 Rise as Hot Brands

Rom&nd "Juicy Lasting Tint."  Image Source: https://www.mk.co.kr/en/economy/11191984

November was a festive month for cosmetic enthusiasts, thanks to the Black Friday sales event.

Among domestic consumers in South Korea, the most mentioned K-beauty brands in November were Rom&nd in the makeup category and Innisfree in the skincare category. 

Compared to the previous month, the brands that gained significant attention and emerged as hot new favorites were Bbia in makeup and CNP Laboratory (Centellian24) in skincare.

• Black Friday & Holiday Keywords: Growing Interest
• Olive Young Mentions Increase, Department Stores & Duty-Free Struggle  
• Skincare Leader: Innisfree Tops the Chart
• Top Makeup Brands: Rom&nd & Etude House Gain Popularity

The 'Must-Know Beauty Trends' series continues!  

Stay tuned for more beauty trend updates brought to you by NewenAI and Maeil Business Newspaper in the 'Must-Know Beauty Trends' series, where you can catch up on the latest K-beauty trends at a glance!

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Cosmetic Enthusiasts Fuel Buzz: Pia and Centellian24 Rise as Hot Brands

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