Skincare is entering a new era where texture and experience matter just as much as ingredients. According to a recent report by AI analytics company NEWEN AI, innovative formulations like heat-type, gel-type, and grinding-type skincare are driving major buzz online.
Mentions of heat-type products soared by 877%, led by Thorhop's Sauna Jiang Salt Mask, a warming salt pack infused with Finnish birch sap that mimics a sauna-like detox.
Gel formulations saw a 269% increase, with Bring Green’s Teatricica Sebum Cleaning Gel standing out for its gentle pore care and oil control.
Meanwhile, grinding-type cleansers such as Beplain’s Mung Bean Pore Grinding Balm gained popularity for being hygienic and fun to use, offering a fresh take on traditional cleansing balms.
Offline events are also fueling the excitement. Fashion platform Zigzag held its first beauty festival in April, and mentions jumped 190%, thanks to creative sampling events and Instagram-worthy dessert zones.
The takeaway? Skincare is no longer just routine—it’s a full sensory experience!
The 'Must-Know Beauty Trends' series continues!
Stay tuned for more beauty trend updates brought to you by NewenAI and Maeil Business Newspaper in the 'Must-Know Beauty Trends' series, where you can catch up on the latest K-beauty trends at a glance!
✔NewenAI Website: https://newen.ai/en/
✔Contact: Biz@newen.ai

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