[MKBT: Must-Know Beauty Trends] Newen AI x Maeil Business Newspaper, Musinsa & Olive Young: Gen MZ’s Beauty Hub

NEWEN AI

 

 Image Source: https://www.mk.co.kr/en/economy/11340035


A recent report highlights how K-beauty brands are standing out 
through unique experiences and creative campaigns. Musinsa gained attention with interactive events like product trials and lucky boxes, while Olive Young’s festival at Nodeul Island combined beauty, wellness, and entertainment in a memorable way. 
Rom&nd topped the makeup category with the launch of its flagship store and exclusive lip tints, followed by Clio’s Toy Story collection and Etude House’s webtoon collaboration. Rising mentions also went to Naming, Amuse, and Laneige for their standout partnerships and new products. 

In skincare, Innisfree led thanks to big promotions, with Dr.G and Round Lab close behind. The results show that brands creating engaging, on-trend experiences are driving the most buzz—and setting the pace for the beauty industry.


The 'Must-Know Beauty Trends' series continues!  

Stay tuned for more beauty trend updates brought to you by NewenAI and Maeil Business Newspaper in the 'Must-Know Beauty Trends' series, where you can catch up on the latest K-beauty trends at a glance!


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