Image Source: https://www.mk.co.kr/en/economy/11404235
As home skincare booms, spicules and PDRN are in the spotlight.
A report by NEWEN AI shows spicule mentions jumped 185% since August 2024. These micro-needles from marine sponges—nicknamed “homesthetic” ingredients—are now key in night care routines.
PDRN, a salmon-derived DNA ingredient, saw mentions spike over 490% this year, signaling massive interest.
This month’s brand to watch? Gudae Global, gaining traction with Gen Z through TikTok-driven K-beauty marketing and brand acquisitions like “Joseon Beauty.”
The 'Must-Know Beauty Trends' series continues!
Stay tuned for more beauty trend updates brought to you by NewenAI and Maeil Business Newspaper in the 'Must-Know Beauty Trends' series, where you can catch up on the latest K-beauty trends at a glance!
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