[MKBT: Must-Know Beauty Trends] Newen AI x Maeil Business Newspaper, Chasing Running Consumers: K-Beauty Joins the Trend!

 

 

Running has become a hit lifestyle among young Koreans — and beauty brands are jumping on it.

Olive Young’s “Cutie Run” (in partnership with Sanrio) combined running, lifestyle goodies, and social media buzz — blending fitness with fun. 

At the same time, interest in K-beauty is skyrocketing on short-form video platforms, with global fans discovering Korean skincare and makeup through viral content. 

K-beauty is no longer just about products — it’s riding the running trend to reach a new generation of active, social-media–savvy consumers.

The 'Must-Know Beauty Trends' series continues!  

Stay tuned for more beauty trend updates brought to you by NewenAI and Maeil Business Newspaper in the 'Must-Know Beauty Trends' series, where you can catch up on the latest K-beauty trends at a glance!

Read the full article>>

[MKBT: ust-Know Beauty Trends] Newen AI x Maeil Business Newspaper, Chasing Running Consumers: K-Beauty Joins the Trend!

✔Contact: Biz@newen.ai