This past November, Black Friday beauty conversations more than doubled,
jumping over 105% compared to last year. What stood out most?
Almost all the excitement revolved around Olive Young, which accounted for nearly 60% of total beauty-related mentions, according to NEWEN AI’s monthly beauty report.
Shoppers were especially drawn to value-packed deals like random beauty boxes and heavily discounted sets, sparking waves of unboxing posts and purchase reviews. As expected for the season, skincare particularly moisturizing products led the buzz.
Among the most talked-about brands were Rom&nd, Etude, and Mediheal, all benefiting from Black Friday momentum centered on Olive Young.
The 'Must-Know Beauty Trends' series continues!
Stay tuned for more beauty trend updates brought to you by NewenAI and Maeil Business Newspaper in the 'Must-Know Beauty Trends' series, where you can catch up on the latest K-beauty trends at a glance!
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