[MKBT: Must-Know Beauty Trends] Newen AI x Maeil Business Newspaper, “Strong Skincare, Effortless Makeup: The Rise of “Natural Beauty” Trends

NEWEN AI

   

Last year’s beauty market showed a clear shift from heavy makeup to stronger skincare.

While interest in makeup slightly declined, skincare conversations grew significantly.

Consumers focused more on improving skin condition, soothing care, and barrier repair.

Ingredients like cica and madecassoside gained attention for their gentle, 

calming effects.

The trend of achieving a healthy “inner glow” from within the skin also continued.

Makeup leaned toward natural, nude, and understated looks rather than bold colors.

Lightweight base makeup and glossy, plump “jelly lips” remained popular.

Overall, affordable, easy-to-use daily products defined beauty consumption in 2025.


The 'Must-Know Beauty Trends' series continues!  

Stay tuned for more beauty trend updates brought to you by NewenAI and Maeil Business Newspaper in the 'Must-Know Beauty Trends' series, where you can catch up on the latest K-beauty trends at a glance!


0 Comments