[MKBT: Must-Know Beauty Trends] Newen AI x Maeil Business Newspaper, “Everything Goes Cool”: Ice-Chilled Tones Define the New Makeup Era

 

The 2026 Color of the Year, Cloud Dancer, is driving a shift toward cool, clean beauty looks. According to the latest beauty report by NEWEN AI, the “Frozen Glow” makeup trend, defined by icy, milky tones and luminous shimmer finishes, is rapidly gaining attention.

In contrast to last year’s warm “Baked” makeup trend, this look emphasizes white-infused pastels, low-saturation cool shades, and glossy highlights that create a clear, ice-like radiance. It is especially favored by cool and muted skin tone users, with shimmer and glow used to enhance the eyes and lips.

Consumer interest is rising in pearlescent, glow-finish products across face, eye, and lip categories. Lilybyred drew attention with its Angel Core Edition reflecting the trend.

In January online buzz, leading brands included Etude House, Rom&nd, and Mediheal, while Fwee, Numbuzin, and Laneige also saw strong mentions.

These insights highlight how NEWEN AI’s generative AI-driven big data analysis is capturing real-time shifts in beauty preferences and shaping upcoming K-beauty trends.

The 'Must-Know Beauty Trends' series continues!  

Stay tuned for more beauty trend updates brought to you by NewenAI and Maeil Business Newspaper in the 'Must-Know Beauty Trends' series, where you can catch up on the latest K-beauty trends at a glance!

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[MKBT: Must-Know Beauty Trends] Newen AI x Maeil Business Newspaper, “Everything Goes Cool”: Ice-Chilled Tones Define the New Makeup Era

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