[BEAUTY TRENDS] Why ‘Cool-Tone’ Makeup Is Taking Over

NEWEN AI

 


The beauty market is rapidly evolving!💙 

According to a recent article, the cool-tone makeup trend has gradually entered the mainstream and is emerging as one of the defining makeup trends of 2026.

✨ Key data highlighted in the article (Pinterest)

- Blue Eyeshadow Palette: Searches exploded by 970% 💙

- Cool-Toned Dark Blonde Hair: Searches rose by 843% 💙

- Cool-Toned Makeup (Overall):searches rose 376% 💙

The article explains that this shift is driven by consumers seeking new color moods and aesthetics following the long-standing popularity of warm-tone makeup trends.

This shift is also reflected in NEWEN AI’s Monthly Beauty Report. According to the report, online mentions of cool-tone makeup colors have significantly increased, while searches related to skin tones that complement specific makeup finishes and accent colors have also grown.

This suggests that the transition in color trends from warm tones to cool tones is influencing both consumer search behavior and product preferences.

In addition, the trend can be observed through Quettai, an AI-powered big data analytics platform that analyzes lifestyle and consumer trends in Korea.

Our analysis of keywords related to “cool-tone makeup” shows that consumers frequently associate it with keywords such as skin tone, base lip, eyeshadow, and face contour. Through this type of data analysis, businesses can more quickly and intuitively identify shifts in consumer interest and emerging trends in the beauty market.

(HOT: keywords with the highest growth rate compared to the previous period
TOP: most mentioned keywords during the search period
IN: newly emerged keywords not present in the comparison period
OUT: keywords with declining interest)

 Curious about the next 'Trends' in the global beauty market? 

Contact NEWEN AI today! 💌




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