[MKBT: Must-Know Beauty Trends] Newen AI x Maeil Business Newspaper, The Rise of 'Skincare-Infused' Sun & Lip Serums!

NEWEN AI

 


The K-Beauty landscape in 2026 is witnessing a sophisticated shift. According to the latest Monthly Beauty Report by NEWEN AI, a generative AI-powered big data firm, consumers are moving away from traditional thick creams and sticks. Instead, they are gravitating toward Sun Serums and Lip Serums.

Key Insights:
  • Sun Care: Mentions of "Serum" and "Essence" in the sun care category rose to 28.8% this year, up from 25.4% in 2024.
  • Lip Care: The jump is even more dramatic, with "Lip Serum" mentions soaring from 14.7% to 25.5% in the same period.

As analyzed by NEWEN AI, the trend is driven by a desire for "Skin-Conditioning" properties. Consumers no longer want just a UV shield or a lip balm; they want high-performance ingredients that provide deep hydration, elasticity, and a non-sticky, "glowy" finish.

From Tomb the Glow’s viral engagement to Etude and rom&nd’s successful character collaborations (Ganadi and Miffy), NEWEN AI continues to track the brands leading this functional revolution.


The 'Must-Know Beauty Trends' series continues!  

Stay tuned for more beauty trend updates brought to you by NewenAI and Maeil Business Newspaper in the 'Must-Know Beauty Trends' series, where you can catch up on the latest K-beauty trends at a glance!


0 Comments