[NEWS] NEWEN AI’s Quettai Powers Forbes Korea’s “2026 Top 30 Luxury Brands”

We are excited to share that our AI-powered big data platform, Quettai, provided the essential digital buzz data for Forbes Korea’s latest ranking of the “2026 Korea’s Most Desired Luxury Brands 30.” By analyzing millions of social and media mentions, Quettai captured the true "Desire Index" of Korean consumers.

Key Insights from Quettai’s Data:

• The "K-Celebrity" Engine: Our data confirms that global icons like BTS and BLACKPINK are no longer just ambassadors; they are high-octane marketing engines. Chanel secured the #1 spot, driven by the explosive Earned Media Value (EMV) of stars like Jennie and Jungkook.

• The Jewelry Surge: Luxury is moving from apparel to assets. Graff (#4) and Van Cleef & Arpels (#7) saw massive spikes in digital mentions as "Hyper-Luxury" becomes a daily conversation.

• Trust in Data: While brands like Dior (#2) maintain massive buzz, Quettai’s sentiment analysis also tracked how supply chain issues can impact brand reputation, proving that buzz is a double-edged sword.

At NEWEN AI, we believe that data is the most honest reflection of human desire. Through Quettai, we continue to provide global businesses with the precise insights needed to navigate the complex luxury landscape.

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[NEWS] NEWEN AI’s Quettai Powers Forbes Korea’s “2026 Top 30 Luxury Brands”

✔Website:  www.newen.ai

✔Contact: Biz@newen.ai